Brand
MailChimp
Subject line
Give your bottom line a boost with SMS Marketing
Use case
Educate & EngageAbout this email
This educate & engage email from MailChimp uses the subject line "Give your bottom line a boost with SMS Marketing". Tagged as Feature Usage Nudge, Usage Expansion, it was sent on January 19, 2024 as part of MailChimp's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.
MailChimp journey
Why this works
**Why this works.** The subject line leads with a business outcome ("boost your bottom line") instead of the feature name, so readers decide to open based on what they'll gain, not what they'll learn to use. The pattern here is "outcome before feature"; you can lift it for any feature usage nudge where you want existing users to adopt underused capabilities that directly impact their metrics.
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