Brand
Monday
Subject line
Why we built our monday.com community
Use case
Educate & EngageAbout this email
This email from monday.com introduces new users to the community aspect of the platform alongside the product itself. It features a clear call-to-action directing recipients to start a 7-day free trial, supplemented by visually engaging images and links to podcasts sharing the company's transparency-driven community-building story. The tone is inviting and community-focused, emphasizing support and shared knowledge with multiple link options for further engagement, app downloads, and email preference management.
Monday journey
Why this works
**Why this works.** The subject line leads with the company's reasoning ("Why we built") rather than a feature or benefit, which transforms the email from a sales pitch into an origin story that appeals to values-aligned users who want to understand the thinking behind the product. The pattern here is "philosophy before pitch"; you can lift it for any educate-and-engage email where dormant or new users respond better to transparency and founder intent than to activation mechanics.
More from Monday
More Educate & Engage emails
Browse all Educate & Engage emails →
Create faster: One idea, many styles ⚡
Don’t miss this: Upscale Conf 2025 starts tomorrow
Jonathan, here's your most productive workflow yet—learn how to build it! 🚀
Your front-row seat to creativity—Upscale Conf 2025 is live
🍌 Consistent visuals with Google Nano Banana
(Digistorms) HTTPS page has internal links to HTTP: 1 URL
