Brand
Zapier
Subject line
Top ways to automate the apps you use
Use case
Onboard Free UserAbout this email
This email from Zapier serves as a promotional and educational message targeting users with active free trials. The structure is visually rich, featuring numerous hyperlinks, app icons, and calls-to-action encouraging users to explore popular automations (Zaps) for frequently used apps like Google Docs, Gmail, and Google Calendar. The tone is friendly and helpful, aiming to reduce friction in trial conversion by highlighting the value and ease of use of Zapier's integrations, while also reminding the user of their trial expiration date.
Zapier journey
Why this works
**Why this works.** Zapier leads with apps the user already uses (Gmail, Google Docs, Calendar) instead of leading with Zapier's features, so the reader immediately sees "I can automate what I'm already doing" rather than "I need to learn a new tool." The pattern here is "meet users in their existing workflow, not yours"; you can lift it for any onboarding email where you want free users to see immediate value instead of feature depth.
More from Zapier
More Onboard Free User emails
Browse all Onboard Free User emails →
(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
10 hours per week per rep
2 key tools to maximize efficiency
3 tricks to get more value from Lovable
