Brand
SemRush
Subject line
Your Semrush subscription has been canceled.
Use case
Win Back Churned UserAbout this email
This is a subscription cancellation confirmation email from Semrush. The email informs the user that their subscription has been successfully canceled and their account will be downgraded to a free plan, with a clear explanation of the consequences such as loss of full access and project deletions. The email is structured with a polite and hopeful tone, offering several alternative options like downgrading the account, exploring apps in the App Center, hiring a digital agency, ordering custom reports, or learning through Semrush Academy, each accompanied by relevant images and links. Social media links and company contact information conclude the email for further engagement.
Why this works
**Why this works.** The email doesn't fight the cancellation or guilt-trip the user; instead, it treats the downgrade as a transition point and immediately presents four concrete alternative paths (free tier, apps, agency, reports, academy), so users who left because of price or use-case mismatch can self-select into a lower-friction option without leaving the ecosystem entirely. The pattern here is "redirect churn into alternatives rather than resist it"; you can lift it for any subscription downgrade or cancellation flow where you want users to stay engaged in a different product tier or adjacent offering.
