Brand
Calendly
Subject line
Calendly Product Update – 2024 Best-of List
Use case
Announce New FeaturesAbout this email
This email functions as a comprehensive year-end update from Calendly, summarizing the platform's major product enhancements and features released in 2024. Structured with distinct sections highlighting new browser extensions, contacts management, flexible scheduling options, improved reminder workflows, admin controls, and integrations, it uses clear headings, supporting screenshots, user testimonials, and numerous call-to-action links to drive engagement. The tone is appreciative and professional with an encouraging, forward-looking close inviting ongoing user involvement and anticipation for future updates.
Calendly journey
Why this works
**Why this works.** The subject line positions this as a "Best-of List" rather than listing individual features, which reframes the email as a curated highlight reel you've earned the right to see rather than a feature dump you should ignore. The pattern here is "outcome-first subject lines over feature-first ones"; you can lift it for any product update email where you want users to open because they trust your judgment about what matters, not because you've named a specific capability.
