Brand
Calendly
Subject line
Calendly Product Update – November 2024
Use case
Announce New FeaturesAbout this email
This is an educational and promotional email from Calendly, authored by Jeff Hardison, Head of Product Marketing. The email highlights new features and best practices related to Calendly's Workflows and Routing Forms functionalities, including sending reminders and follow-ups to non-attendees and optimizing qualifying questions for routing. The tone is informative and friendly, supported by screenshots, links to blog posts, templates, user stories, and integration options to enhance user engagement and product utilization.
Calendly journey
Why this works
**Why this works.** Jeff signs the email personally as Head of Product Marketing rather than hiding behind a generic "Calendly Team" sender, which makes the update feel like insider product direction from a real human rather than corporate noise. The pattern here is "founder voice over corporate voice"; you can lift it for any product update email where you want existing users to feel like stakeholders in your roadmap instead of passive feature receivers.
