Brand
Calendly
Subject line
Calendly Product Update – September 2024
Use case
Announce New FeaturesAbout this email
This is a detailed SaaS marketing email from Calendly inviting users to a virtual event focused on improving meeting experiences. It provides multiple sections covering the event invitation, updates to the mobile app, improvements to browser extensions, and additional learning resources. The structure is segmented with images, links, and clear calls to action, conveyed in an informative and engaging tone to both promote product features and encourage active participation.
Calendly journey
Why this works
**Why this works.** Calendly bundles a live event invitation with incremental product updates in one send, so users who skip the webinar still learn what changed and can self-serve - no followup needed. The pattern here is "announce + educate in one send"; you can lift it for any product update email where you want to drive both event attendance and feature adoption without splitting attention across multiple campaigns.
