Brand
Calendly
Subject line
Calendly Product Update – July 2024
Use case
Announce New FeaturesAbout this email
This email from Calendly presents new product updates, notably the introduction of the Contacts feature in their mobile app, alongside webinar invitations and compliance information for regulated industries. The email is structured with sections highlighting key updates, instructional tips, links to webinars and resources, and a personal sign-off from the Head of Product Marketing. The tone is friendly, informative, and promotional, aiming to engage users with actionable content and encourage product adoption and compliance awareness.
Calendly journey
Why this works
**Why this works.** Calendly puts the new feature (Contacts) in the subject line as a product update label, not a benefit statement, so existing users open out of habit and FOMO rather than convinced need. The pattern here is "label the update category, not the outcome"; you can lift it for any product update email where your installed base checks in reflexively and you want to guide them toward adoption once they're inside.
