Brand
Calendly
Subject line
Calendly Product Update – June
Use case
Announce New FeaturesAbout this email
This promotional email from Calendly's Head of Product Marketing aims to engage users with several key updates and tips. It features a friendly and informal tone, structured around actionable sections with clear CTAs such as adding Calendly links to LinkedIn profiles, webinar registration, and new product features like automated meeting reminders using Calendly Workflows. The email combines instructional content with visual examples and links to resources, emphasizing user empowerment and productivity enhancement through Calendly integrations and automation.
Calendly journey
Why this works
**Why this works.** The sender line reads "Jeff from Calendly" instead of a corporate alias, which makes the update feel like a peer sharing wins rather than a brand broadcasting features - users open emails from people, not logos. The pattern here is "name the human behind the announcement"; you can lift it for any product update email where you want existing users to feel like insiders getting early intel from a founder or core team member.
