Exciting Calendly Update for Your Managed Events! 🎉

The Calendly Team

January 29, 2024

Use case

Educate & Engage

Tags

Product Update

About this email

This email functions as a detailed notification to users about upcoming product interface updates to the Calendly managed events feature, providing a clear timeline and explanation of changes. The structure uses a friendly greeting, segmented information about new UI layout, new features, expected rollout dates, and support resources, with embedded visual aids and helpful links. The tone is professional yet approachable, aiming to inform and reassure users about the transition while encouraging engagement with support content if needed.

Calendly journey

Emails in library 55

Journey span About 1 year and 1 month

Avg. send gap ~7 days

See all Calendly emails

Why this works

**Why this works.** The subject line leads with "Exciting" and an emoji instead of naming the feature change, so users open because they expect a positive surprise rather than bracing for disruption. The pattern here is "lead with sentiment before specification"; you can lift it for any product update email where you want existing users to feel anticipation instead of resistance to change.