Brand
Phantom Busters
Subject line
Scrape thousands of leads from LinkedIn with these Phantoms
Use case
Onboard Free UserTags
About this email
This email from PhantomBuster serves as a helpful guide for users looking to automate lead discovery and extraction using their platform. It is structured with a friendly and supportive tone, providing a curated list of the top five automation tools (Phantoms) for LinkedIn and Sales Navigator lead extraction, accompanied by direct links and a setup tutorial video. The email encourages immediate action with a clear call-to-action button and includes additional resources such as blog, help center, tutorials, and use cases, aiming to assist recipients in getting started efficiently while maintaining a customer-centric approach.
Phantom Busters journey
Why this works
**Why this works.** The subject line quantifies the outcome (thousands of leads) before naming the tool or feature, so free users picture the result they want before deciding whether to click. The pattern here is "outcome before mechanism"; you can lift it for any feature usage nudge where you need to remind dormant users why the tool matters, not just what buttons to push.
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(Step 1) Start generating more leads with your forms and landing pages
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(Step 3) Gain insights and improve results with website tracking and marketing reports
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