Get back on track with Semrush’s Competitive Research Toolkit

Semrush Team

May 27, 2024

Use case

Educate & Engage

Tags

Feature Usage Nudge Inactivity Nudge

About this email

This email is a re-engagement message from Semrush aimed at users who previously showed interest in their Competitive Research Toolkit but then stopped using it. The email reminds recipients of the value of competitive intelligence in marketing, encourages them to return and resume using the Traffic Analytics tool to monitor competitors’ website traffic, and offers additional resources to improve online visibility. Structurally, the email combines a friendly, conversational tone with multiple calls to action, visual elements, and links to Semrush’s educational and affiliate resources, thereby fostering both utility and community engagement.

Why this works

**Why this works.** The subject line uses "Get back on track" - a phrase that names the user's current state (off track) rather than the feature they abandoned, so inactive users feel understood before they open, not judged or sold to. The pattern here is "mirror the user's situation before stating the solution"; you can lift it for any inactivity nudge email where acknowledging drift builds permission to re-engage.