Brand
SemRush
Subject line
Your monthly marketing report checklist 📋
Use case
Educate & EngageTags
About this email
This email from SEMrush promotes their My Reports feature for streamlining the reporting process. The structure includes multiple linked images showing desktop and mobile views of the feature, social media and affiliate program links, and various calls to action. The tone is professional, informative, and encourages engagement through actionable links and visual demonstrations.
Why this works
**Why this works.** The subject line names a recurring task (monthly checklist) instead of the feature (My Reports), so users open thinking they'll solve a scheduling problem, not discover software. The pattern here is "lead with the outcome, not the tool"; you can lift it for any feature education email where users don't yet know they have a gap that your product fills.
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