Brand
Hunter.io
Subject line
Turn a list of companies into a list of email addresses 📩
Use case
Onboard Free UserAbout this email
This email from Hunter.io educates users on utilizing the Bulk Domain Search feature to find email addresses from multiple companies and domains simultaneously. It includes a direct, instructional tone supported by links to a video tutorial and a call-to-action button to try the feature immediately. The structure is clear and functional, combining helpful content with a user-friendly approach to encourage engagement and deeper product use.
Hunter.io journey
Why this works
**Why this works.** The subject line translates the feature (Bulk Domain Search) into a user outcome (companies to emails), so free users immediately see what problem gets solved instead of what button to click. The pattern here is "outcome before feature"; you can lift it for any onboarding email where you're nudging feature adoption and need free users to understand the payoff before they invest attention in learning.
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(Step 1) Start generating more leads with your forms and landing pages
(Step 2) Convert leads into loyal customers with email marketing campaigns
(Step 3) Gain insights and improve results with website tracking and marketing reports
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