![[Webinar] 4 things you should automate in 2024 — email screenshot from Zapier](/email-screenshots/webinar-invitation-from-zapier-02202024.png)
Brand
Zapier
Subject line
[Webinar] 4 things you should automate in 2024
Use case
Onboard Free UserAbout this email
This email from Zapier promotes educational webinars and demos focused on building customer workflows and automations. It uses a structured format with clear calls-to-action linking to recorded and live sessions on various topics, including lead management and AI integration. The tone is professional yet approachable, aiming to engage users by showcasing practical use cases and encouraging interaction through registrations and viewing options.
Zapier journey
Why this works
**Why this works.** The subject line frames automation as a planning decision tied to a calendar year, not a product feature, so free users self-identify as needing to solve this problem rather than feeling sold to. The pattern here is "outcome first, tool second"; you can lift it for any onboarding email where you want free users to convert to active builders by positioning education as their competitive advantage, not Zapier's feature showcase.
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