[Reminder] Don't forget to create a trial account!

Dee Ali

August 19, 2024

Use case

Educate & Engage

Tags

Content Engagement Webinar Invitation

About this email

This email serves as a pre-webinar reminder encouraging recipients to create a trial account before the event scheduled on August 22nd. It features a clear, actionable call to action button for trial account creation, an agenda outlining webinar topics, and a testimonial with a professional headshot to build credibility. The tone is friendly and motivational, designed to increase engagement and preparation for the upcoming webinar session.

Customer.io journey

Emails in library 32

Journey span About 5½ months

Avg. send gap ~5 days

See all Customer.io emails

Why this works

**Why this works.** The subject line uses the word "Reminder" paired with "Don't forget," which reframes account creation as a task the reader already knows they should do, not a pitch they need to evaluate - this removes decision friction by assuming intent. The pattern here is "obligation language before offer"; you can lift it for any pre-event email where you want to move fence-sitters from "maybe I'll attend" to "I need to be ready."