Brand
SemRush
Subject line
Schedule IG Stories, track competitor ads, boost your SEO, and more
Use case
Announce New FeaturesAbout this email
This is a product update email from Semrush highlighting new features and enhancements released in May. It is structured with distinct sections for each update, including scheduling Instagram Stories, optimizing Google Business Profile with AI, tracking Google Maps rankings, and updates to marketing app integrations. The tone is informative and promotional, aimed at encouraging users to try new features with clear calls to action and engaging visuals.
Why this works
**Why this works.** The subject line stacks four distinct user outcomes (schedule, track, boost, more) rather than naming features or product areas, so each reader finds at least one reason to open based on their immediate need. The pattern here is "outcomes over features"; you can lift it for any product update email where users have different activation triggers and you want to compress multiple feature announcements into a single open-worthy hook.
