Earn more than ever for referrals this quarter 👀

Partnerships Team @ Customer.io

October 31, 2024

Use case

Educate & Engage

Tags

Partner Program

About this email

'Tis the season of giving! The email incentivizes agency partners to refer clients for demos of Customer.io by offering escalating Visa gift card rewards and additional bonuses for signed contracts. It is structured with a clear bullet point breakdown of the referral tiers, a call to action linking to the referral submission platform, and highlights a special prize opportunity to present at a Sales Kickoff (SKO) event. The tone is enthusiastic, motivational, and partnership-focused, emphasizing appreciation and holiday spirit.

Customer.io journey

Emails in library 32

Journey span About 5½ months

Avg. send gap ~5 days

See all Customer.io emails

Why this works

**Why this works.** The subject line leads with the financial outcome ("Earn more") rather than the program name, so partners immediately see personal upside before deciding whether to engage with referral mechanics. The pattern here is "outcome before mechanism"; you can lift it for any partner program or incentive email where you want participants to act on self-interest rather than loyalty to the program itself.