The Customer.io August partner newsletter

Partnerships Team @ Customer.io

August 28, 2024

Use case

Educate & Engage

Tags

Partner Program

About this email

This email serves as a product update and company news bulletin from Customer.io. It features an engaging and informative tone, highlighting new product features like the drag-and-drop in-app message editor, SDK updates, and marketplace availability. The structure is divided into clear sections with visuals, links to documentation, event announcements, partnership opportunities, and a referral program reminder, designed to keep users informed and encourage engagement.

Customer.io journey

Emails in library 32

Journey span About 5½ months

Avg. send gap ~5 days

See all Customer.io emails

Why this works

**Why this works.** The email segments content by reader intent (product updates for builders, partnership opportunities for business developers, referral incentives for advocates) rather than dumping everything into one narrative, so each partner segment finds their next action without scrolling through irrelevant sections. The pattern here is "segregate by role, not by chronology"; you can lift it for any partner or multi-stakeholder newsletter where you're trying to drive different actions from different reader types.