Try huddles and meet in real time — email screenshot from Slack
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Brand

Slack

Subject line

Try huddles and meet in real time

Slack
January 1, 2025

About this email

This educate & engage email from Slack uses the subject line "Try huddles and meet in real time". Tagged as Feature Usage Nudge, Product Education, it was sent on January 1, 2025 as part of Slack's lifecycle sequence. Ongoing educational emails like this drive deeper product adoption by surfacing underused features, sharing best practices, and keeping users engaged throughout the lifecycle.

Slack journey

Emails in library 35
Journey span About 1 year and 9 months
Avg. send gap ~18 days
See all Slack emails

Why this works

**Why this works.** The subject line leads with the verb "Try" instead of naming the feature itself, which shifts the email from feeling like a product announcement to a direct invitation for immediate action. The pattern here is "action verb before feature name"; you can lift it for any feature usage nudge where you want inactive users to experiment with underused capabilities instead of just learning they exist.