Jonathan, here are your Dropbox account features

Dropbox

January 2, 2025

Use case

Educate & Engage

Tags

Feature Usage Nudge

About this email

This email from Dropbox promotes its cloud storage and collaboration features, emphasizing productivity boosts whether working solo or in teams. The structure includes a branded header, a main content section highlighting key Dropbox capabilities with brief bullets, calls to action linking to the user's files and account, and footer links to social media and unsubscribe options. Its tone is friendly, encouraging, and reassuring, aiming to engage and retain existing users by showcasing everyday benefits and ease of use.

Dropbox journey

Emails in library 19

Journey span About 1 year and 4 months

Avg. send gap ~28 days

See all Dropbox emails

Why this works

**Why this works.** The subject line uses the recipient's first name paired with "here are your" to signal that this is a personalized inventory of *their* unused features, not a generic product pitch - it converts curiosity about what they're missing into an open rate. The pattern here is "name the gap the user doesn't know they have"; you can lift it for any feature usage nudge where you want existing users to discover dormant capabilities in their own account.