Keep forgetting your passwords Jonathan?

Dropbox

January 2, 2024

Use case

Educate & Engage

Tags

Feature Usage Nudge Product Education

About this email

This promotional email from Dropbox introduces the Dropbox Passwords feature as a free addition to the user's existing plan, emphasizing its benefits like seamless login and password syncing across devices. The email is structured into sections highlighting password saving, online protection tips, community engagement for tips, and related product promotion (Dropbox Sign for e-signatures). Its tone is friendly and informative, using visual elements and direct calls-to-action to engage users and encourage adoption.

Dropbox journey

Emails in library 19

Journey span About 1 year and 4 months

Avg. send gap ~28 days

See all Dropbox emails

Why this works

**Why this works.** The subject line calls out a specific, observable behavior Jonathan is already doing (forgetting passwords) rather than announcing a feature, which makes the email feel like a solution to a real problem instead of a sales pitch. The pattern here is "name the pain before the tool"; you can lift it for any feature adoption email where you want users to recognize themselves in the message and click to solve something they already know is broken.