🚨 The buzzer has sounded, it's time to vote on the 2nd round of Messaging Madness

James from Hunter

March 24, 2025

Use case

Educate & Engage

Tags

Content Engagement

About this email

This email from the Head of Marketing at hunter.io serves to engage recipients in a competitive voting event called Messaging Madness 2025, where participants vote on match-ups of cold email creators segmented into professional scenarios. Structured with a personalized greeting, a recap of the first round, detailed match-ups by scenario, and clear calls to action linking to the voting page, the email encourages immediate participation. The tone is energetic and community-driven, leveraging the tournament format to foster interaction and ongoing engagement with the brand.

Hunter.io journey

Emails in library 26

Journey span About 1 year and 2½ months

Avg. send gap ~18 days

See all Hunter.io emails

Why this works

**Why this works.** The subject line opens with a sports-event alarm (🚨 buzzer) rather than naming the feature or asking for participation, so readers feel urgency and FOMO from a live event, not a marketing ask. The pattern here is "borrow the mechanics of real-world competitions to make engagement feel like spectating, not consuming"; you can lift it for any educational email where you want users to vote, rank, or choose between competing options.