Time to vote — email screenshot from Hunter.io
Hunter.io logo

Brand

Hunter.io

Subject line

Time to vote

James from Hunter
March 20, 2025

About this email

This marketing email invites the recipient to participate in a competitive voting event called "Messaging Madness," where 64 participants are competing in a cold email contest. The email features engaging and urgent language encouraging immediate action, includes an image to illustrate the competition, and provides a clear call-to-action button for voting. The tone is energetic and community-focused, with social media links and contact information included for further engagement.

Hunter.io journey

Emails in library 26
Journey span About 1 year and 2½ months
Avg. send gap ~18 days
See all Hunter.io emails

Why this works

**Why this works.** The subject line "Time to vote" removes all product noise and frames participation as a civic/social act rather than a brand task, which lowers friction for opening and clicking. The pattern here is "reframe company activity as community currency"; you can lift it for any engagement or voting email where the real hook is belonging to an in-group, not consuming content.