Brand
Hunter.io
Subject line
Introducing Unified Credits - coming July 16
Use case
Educate & EngageAbout this email
This email announces a product update introducing Unified Credits for Hunter users, simplifying credit usage across search, verification, and enrichment. It is structured with a clear explanation of changes, what to expect post-implementation, and a conversion example, designed to prepare and reassure users. The tone is informative, straightforward, and customer-focused, emphasizing ease of transition and offering support channels for questions.
Hunter.io journey
Why this works
**Why this works.** The subject line dates the change ("coming July 16") so users know this isn't live yet, which eliminates support tickets from confused users trying to find the new feature today. The pattern here is "specificity over mystery"; you can lift it for any product update email where you need users to understand the timeline before they act.
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