March 2025 Update: 61% prefer email over cold call

Team Hunter

April 4, 2025

Use case

Educate & Engage

Tags

Article Newsletter Product Update

About this email

This email serves a dual purpose of educating recipients about the effectiveness of cold email outreach and promoting Hunter's services and upcoming features. Structured with informative statistics, customer success stories, myth-busting content, and invitations to participate in interactive campaigns and live demos, it balances data-driven insights with calls to action. The tone is professional yet engaging, aiming to build credibility while encouraging active user involvement and further exploration of Hunter's offerings.

Hunter.io journey

Emails in library 26

Journey span About 1 year and 2½ months

Avg. send gap ~18 days

See all Hunter.io emails

Why this works

**Why this works.** The subject line leads with a specific stat (61% prefer email over cold call) rather than the product name or update, which validates the reader's existing behavior before asking them to engage with new features. The pattern here is "validate the decision before pitching the tool"; you can lift it for any product update or newsletter where you want subscribers to feel smart about their chosen channel before learning what's new.