Brand
Hunter.io
Subject line
More email data than ever
Use case
Educate & EngageAbout this email
This email announces a significant data enhancement offering 60% more profiles for users of Hunter, directly accessible with existing subscriptions. It uses a well-structured format including benefits like deeper lead enrichment, more detailed contact information, and easier access to LinkedIn profiles, supported by engaging visuals and direct links for exploration. The tone is positive and encouraging, aiming to drive engagement and highlight value improvements without requiring additional user purchases.
Hunter.io journey
Why this works
**Why this works.** The subject line quantifies the expansion ("60% more") rather than naming the feature, so subscribers immediately understand the tangible gain before opening, triggering curiosity about what they just unlocked. The pattern here is "quantify the upgrade, not the feature"; you can lift it for any product update email where you want existing users to explore new capacity without re-selling them on why they already bought.
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