Want to see your personalized campaign?

Cody at Customer.io

July 22, 2024

Use case

Educate & Engage

Tags

Guide

About this email

This email functions as a personalized follow-up to a webinar attendee who did not participate in a poll during the event. It is structured with a greeting, acknowledgment of the user's attendance, a gentle reminder of the unselected poll, and offers relevant content via links, including a webinar recording and a guide to customer acquisition and activation. The tone is professional yet approachable, aiming to engage the receiver with educational resources and a call-to-action to book a demo for deeper engagement insights.

Customer.io journey

Emails in library 32

Journey span About 5½ months

Avg. send gap ~5 days

See all Customer.io emails

Why this works

**Why this works.** The subject line frames the follow-up as a preview of something custom built for them (their personalized campaign), not as a repeat of the webinar they already sat through, which reactivates curiosity instead of triggering delete-fatigue. The pattern here is "remind them what they missed, not what they already saw"; you can lift it for any post-event follow-up where non-participants need a reason to re-engage beyond "here's the recording."